In 2023, the United States were the largest advertising market worldwide, accounting for ** percent of global ad spend. China and the United Kingdom followed, with ** percent and *** percent, respectively.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
WPP. (March 26, 2024). Leading advertising markets worldwide in 2023, by market share [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/248045/revenue-in-the-largest-advertising-markets-worldwide/
WPP. "Leading advertising markets worldwide in 2023, by market share." Chart. March 26, 2024. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/248045/revenue-in-the-largest-advertising-markets-worldwide/
WPP. (2024). Leading advertising markets worldwide in 2023, by market share. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/248045/revenue-in-the-largest-advertising-markets-worldwide/
WPP. "Leading Advertising Markets Worldwide in 2023, by Market Share." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 26 Mar 2024, /statistics/248045/revenue-in-the-largest-advertising-markets-worldwide/
WPP, Leading advertising markets worldwide in 2023, by market share ÌÇÐÄÆÆ½â°æ, /statistics/248045/revenue-in-the-largest-advertising-markets-worldwide/ (last visited August 01, 2026)
Leading advertising markets worldwide in 2023, by market share [Graph], WPP, March 26, 2024. [Online]. Available: /statistics/248045/revenue-in-the-largest-advertising-markets-worldwide/