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Market distribution of offline advertising in China from 2020 to 2024, with estimates until 2029, by medium

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Source

Release date

March 2025

Region

China

Survey time period

2020 to 2024

Supplementary notes

*Estimate.

According to the source, the market size denotes the total advertising expenditure of advertisers in China for the year.

Percentages may not total 100 due to rounding.

Citation formats

Market distribution of offline advertising in China 2020-2029, by medium

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 27, 2025

In 2024, out-of-home advertising in China accounted for **** percent of the offline ad market, with its share projected to rise to ** percent by 2029. On the contrary, radio and television advertising was expected to see its market share decline by around ten percentage points during the same period.

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Statistics on " Advertising in China "

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Key figures

6

Traditional advertising

6

Online advertising

6

Mobile advertising

7

Largest advertisers

7

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Topics

Advertising in ChinaLuxury marketing in ChinaWeChat marketingMedia industry in ChinaAdvertising in the Asia-Pacific region
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