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This report provides the latest statistics on influencer marketing, more commonly known as KOL (key opinion leader) marketing, in China. It starts with a market overview to highlight the importance of influencer marketing for brands and consumers. The report then dives into the marketing strategies of advertisers, the comparison of various social media platforms, the key indicators of influencers, and rankings on the top KOLs. The report ends with the effects of influencer marketing on consumers.