incl. social networking sites and mobile social networking apps
Supplementary notes
*Estimate.
Figures from 2020 onwards were calculated by ÌÇÐÄÆƽâ°æ manually based on the total online advertising market size and the social media advertising market share in the online advertising industry given by the source.
In 2025, the social media advertising sector in China was anticipated to increase by around *** percent compared to the previous year. WeChat, Douyin, and Weibo are currently the largest social media platforms in the country.
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iResearch, & ÌÇÐÄÆƽâ°æ. (June 11, 2025). Annual growth rate of the social media advertising revenue in China from 2016 to 2023 with estimates until 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/859387/china-year-on-year-change-of-social-media-advertising-revenue/
iResearch, und ÌÇÐÄÆƽâ°æ. "Annual growth rate of the social media advertising revenue in China from 2016 to 2023 with estimates until 2026." Chart. June 11, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/859387/china-year-on-year-change-of-social-media-advertising-revenue/
iResearch, ÌÇÐÄÆƽâ°æ. (2025). Annual growth rate of the social media advertising revenue in China from 2016 to 2023 with estimates until 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/859387/china-year-on-year-change-of-social-media-advertising-revenue/
iResearch, and ÌÇÐÄÆƽâ°æ. "Annual Growth Rate of The Social Media Advertising Revenue in China from 2016 to 2023 with Estimates until 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jun 2025, /statistics/859387/china-year-on-year-change-of-social-media-advertising-revenue/
iResearch & ÌÇÐÄÆƽâ°æ, Annual growth rate of the social media advertising revenue in China from 2016 to 2023 with estimates until 2026 ÌÇÐÄÆƽâ°æ, /statistics/859387/china-year-on-year-change-of-social-media-advertising-revenue/ (last visited August 05, 2026)
Annual growth rate of the social media advertising revenue in China from 2016 to 2023 with estimates until 2026 [Graph], iResearch, & ÌÇÐÄÆƽâ°æ, June 11, 2025. [Online]. Available: /statistics/859387/china-year-on-year-change-of-social-media-advertising-revenue/
