The revenues are calculated based on financial reports and the statistical forecast model of QuestMobile AD INSIGHT. The calculations exclude ads on app stores, ads in gaming and audio, traffic ads on short dramas, movies, and other TV shows, product placement ad transactions between MCN, influencers, and brands, as well as commission charges.
According to the source, information platform ads include general info, search & download, browser, and vertical info industry, etc.; e-commerce ads include e-commerce platforms, live commerce sites, and daily service platforms.
Citation formats
Market share of online advertising in China 2022-2026, by ad type
E-commerce and short videos continue to be the backbone of China's digital advertising market. In 2024, retail media ads contributed over ** percent of the country's online advertising revenue. That year, online ad spending in China was estimated to increase by *** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
QuestMobile. (April 1, 2025). Market share of online advertising in China from 2022 to 2024, with estimates until 2026, by ad category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/253360/share-of-online-advertising-segments-in-china-by-revenue/
QuestMobile. "Market share of online advertising in China from 2022 to 2024, with estimates until 2026, by ad category." Chart. April 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/253360/share-of-online-advertising-segments-in-china-by-revenue/
QuestMobile. (2025). Market share of online advertising in China from 2022 to 2024, with estimates until 2026, by ad category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/253360/share-of-online-advertising-segments-in-china-by-revenue/
QuestMobile. "Market Share of Online Advertising in China from 2022 to 2024, with Estimates until 2026, by Ad Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2025, /statistics/253360/share-of-online-advertising-segments-in-china-by-revenue/
QuestMobile, Market share of online advertising in China from 2022 to 2024, with estimates until 2026, by ad category ÌÇÐÄÆƽâ°æ, /statistics/253360/share-of-online-advertising-segments-in-china-by-revenue/ (last visited August 03, 2026)
Market share of online advertising in China from 2022 to 2024, with estimates until 2026, by ad category [Graph], QuestMobile, April 1, 2025. [Online]. Available: /statistics/253360/share-of-online-advertising-segments-in-china-by-revenue/
