To what extent was your company's spending on online marketing distributed across the following platforms in 2024, and what would it look like in 2025?
Xiaohongshu is better known in English as RedNote despite its official name has been changed to rednote.Â
Figures may not sum up to 100 percent due to the rounding by the source.
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Online marketing revenue share in China 2024-2025, by platform
TikTok's sister Douyin remained the favorite online marketing platform among advertisers in China. In a 2024 survey, over a ** of the online marketing budget among surveyed companies was allocated to the short video platform in 2024 and 2025. The lifestyle community site Xiaohongshu was the second choice for many advertisers, with the largest increase in budget share.
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CTR MarketResearch, & Sohu. (May 11, 2025). Reported distribution of online marketing revenue by advertisers in China in 2024 and 2025, by internet platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1412342/china-online-ad-spend-share-by-online-platform/
CTR MarketResearch, und Sohu. "Reported distribution of online marketing revenue by advertisers in China in 2024 and 2025, by internet platform." Chart. May 11, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1412342/china-online-ad-spend-share-by-online-platform/
CTR MarketResearch, Sohu. (2025). Reported distribution of online marketing revenue by advertisers in China in 2024 and 2025, by internet platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1412342/china-online-ad-spend-share-by-online-platform/
CTR MarketResearch, and Sohu. "Reported Distribution of Online Marketing Revenue by Advertisers in China in 2024 and 2025, by Internet Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 May 2025, /statistics/1412342/china-online-ad-spend-share-by-online-platform/
CTR MarketResearch & Sohu, Reported distribution of online marketing revenue by advertisers in China in 2024 and 2025, by internet platform ÌÇÐÄÆƽâ°æ, /statistics/1412342/china-online-ad-spend-share-by-online-platform/ (last visited July 21, 2026)
Reported distribution of online marketing revenue by advertisers in China in 2024 and 2025, by internet platform [Graph], CTR MarketResearch, & Sohu, May 11, 2025. [Online]. Available: /statistics/1412342/china-online-ad-spend-share-by-online-platform/
