A. Guttmann
Research Lead covering media
Artificial intelligence (AI) in marketing in China - statistics & facts
Artificial intelligence in marketing is no longer the shiny new toy but a strategic necessity. In China, the shift has been swift and sweeping. AI-generated marketing campaigns and real-time ad optimization have become the new norm. For many forward-thinking agencies, AI is not just a support system — it is the foundation of the next growth wave, promising unmatched speed, scale, and personalization. Nonetheless, deeper challenges persist even as technology advances. Data ethics, copyright ambiguity, and most importantly, consumer trust continue to test brands navigating this AI-first landscape.
