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Advertising in China

Statistics report on advertising in China

This report presents a range of statistics and facts on advertising in China. It covers a market overview and the key figures on three main market segments - traditional, online, and mobile advertising. Included in the final chapter is a spotlight on the largest ad spenders in different advertising media channels.

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Table of contents

Key figures

6
  • Premium Statistic China's share in global ad spending 2014-2024
  • Premium Statistic Advertising market size in China 2021-2026
  • Premium Statistic Total ad spending in China 2014-2025
  • Premium Statistic Ad spend growth in China 2023, by medium
  • Premium Statistic Ad spend growth in China 2024, by top industry
  • Premium Statistic Most valuable Chinese advertising companies 2024

Traditional advertising

6
  • Premium Statistic Market distribution of offline advertising in China 2020-2029, by medium
  • Premium Statistic Ad revenue of radio and TV industry in China 2023, by segment
  • Premium Statistic TV advertising revenue in China 2021-2023
  • Premium Statistic Radio broadcast advertising revenue in China 2021-2023
  • Premium Statistic Market size of newspaper and magazine advertising in China 2020-2029
  • Premium Statistic OOH ad market size in China 2020-2029

Online advertising

6
  • Premium Statistic Market size of online advertising in China 2018-2026
  • Premium Statistic Market size of online ads in China Q1 2020-Q1 2025
  • Premium Statistic Market share of online advertising in China 2022-2026, by ad type
  • Premium Statistic Revenue distribution of online advertising in China 2024, by industry
  • Premium Statistic Online marketing revenue share in China 2024-2025, by platform
  • Premium Statistic Leading internet companies in China 2024, by online ad revenue

Mobile advertising

7
  • Premium Forecast Largest mobile advertising markets worldwide 2025, by ad spend
  • Premium Statistic Market share of internet advertising in China 2016-2026, by device
  • Premium Statistic Revenue structure of internet advertising industry in China 2023-2028, by segment
  • Premium Statistic Market size of mobile advertising in China 2014-2025
  • Premium Statistic Growth of mobile advertising market volume in China 2015-2025
  • Premium Statistic Social media ad revenue in China 2016-2026
  • Premium Statistic Social media ad revenue growth in China 2016-2026

Largest advertisers

7
  • Premium Statistic Annual ad spend growth in China 2023, by top brand
  • Premium Statistic TV ad spend growth in China 2023, by top brand
  • Premium Statistic Cinema video ad spend growth in China 2023, by major brand
  • Premium Statistic Elevator LCD ad spend growth in China 2023, by major brand
  • Premium Statistic Subway ad spend growth in China 2023, by major brand
  • Premium Statistic Airport ad spend growth in China 2023, by major brand
  • Premium Statistic Internet ad spend growth in China 2023, by major brand
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