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Annual cinema video advertising spending growth in China in 2023, by leading brand

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Source

Release date

February 2024

Region

China

Survey time period

2023

Special properties

the ranking is based on the amount of cinema pre-screening ad spending.

Citation formats

Cinema video ad spend growth in China 2023, by major brand

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 11, 2024

Mengniu Diary, the leading brand in terms of total spending on cinema video ads in China, doubled its ad budget in the segment in 2023 compared to the year prior. Among the **** largest spenders on cinema video ads, *** were vehicle automotive brands and *** were consumer electronics companies.

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Statistics on " OOH advertising in China "

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Overview

5

Market segments

8

Elevator advertising

6

Cinema & street advertising

5

Transport advertising

6

Ad agencies

6

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Topics

OOH advertising in ChinaAdvertising in ChinaDigital out-of-home advertising worldwideProgrammatic digital out-of-home (prDOOH) advertisingDigital out-of-home advertising in Europe
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