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Artificial intelligence (AI) in marketing in China

Statistics report on artificial intelligence (AI) in marketing in China

This report provides the most important statistical insights about the development of artificial intelligence (AI) in marketing in China. The report starts with an overview of the global AI marketing sector and China's AI market, followed with chapters on market segments, adoption rates, and application areas. There is a special chapter to highlight three prominent players in the field, as well as a chapter focusing on consumer insights.

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Table of contents

Overview

6
  • Premium Statistic Share of marketing budgets allocated for AI worldwide 2024
  • Premium Statistic AI in marketing revenue worldwide 2020-2028
  • Premium Statistic Generative AI market size in China 2023-2028
  • Premium Statistic Number of large AI model applications in China 2024, by category
  • Premium Statistic Number of large AI model applications in China 2024, by use case
  • Premium Statistic Market size of AI marketing industry in China 2020-2029

Market segments

5
  • Premium Statistic Market size of AI agent marketing in China 2023-2028
  • Premium Statistic Estimated AI agent marketing use rate in business in China 2023-2028, by company size
  • Premium Statistic Market size of AIGC marketing industry in China 2023-2030
  • Premium Statistic Penetration rate of AIGC in marketing campaigns in China 2023-2024
  • Premium Statistic Market size of marketing intelligence application software in China 2019-2028

Usage rate & impact

6
  • Premium Statistic Generative AI adoption rate in China 2024, by profession
  • Premium Statistic Generative AI adoption rate in marketing in China 2024, by industry
  • Premium Statistic Influence of AIGC on online content creation industry in China 2024
  • Premium Statistic Penetration rate of AI tools in MCN agencies in China 2024
  • Premium Statistic Weekly usage of AI tools among MCN agencies in China 2024
  • Premium Statistic Advertisers' opinion of AIGC replacing humans in making decisions in China 2024

Application areas

5
  • Premium Statistic AI adoption among advertisers in China 2024, by task type
  • Premium Statistic Common adoption of AIGC in marketing campaigns in China 2023-2024, by type
  • Premium Statistic Most popular AIGC marketing technologies in China 2023
  • Premium Statistic Major problems to be solved by AI in marketing industry in China 2024
  • Premium Statistic Expected AI solutions among advertisers in China 2024, by task type

Company spotlights

6
  • Premium Statistic Annual revenue of BlueFocus Communications Group 2022-2025, by client industry
  • Premium Statistic Number of clients of BlueFocus Communications Group 2022-2024
  • Premium Statistic Annual revenue of Donson Marketing Technology Ltd. 2022-2024, by business segment
  • Premium Statistic Number of clients of Donson Marketing Technology Ltd. 2022-2024
  • Premium Statistic Annual revenue of Leading Smart Holdings Ltd. 2021-H1 2024, by business line
  • Premium Statistic Number of clients of Leading Smart Holdings Ltd. 2021-H1 2024

Consumer perspectives

5
  • Premium Statistic Consumer familiarity of AI marketing in China 2025, by use case
  • Premium Statistic Perceived share of artificial intelligence-generated ads in China 2024
  • Premium Statistic Consumer view of AI-generated ads in China 2024
  • Premium Statistic Consumer opinion of AI marketing in purchase decisions in China 2025
  • Premium Statistic Reasons for using AI marketing in consumer purchase decisions in China 2025
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