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Online video market in China

Statistics report on the online video market in China

This report presents the most important statistical data on the online video market in China. It starts with a general overview of the industry development. The report then focuses on the relatively new phenomenon, mini-dramas, and three other video formats: short-form, long-form, and live streaming. Each chapter covers key insights on media users, major service providers, and trending content categories.

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Table of contents

Key figures

7
  • Premium Statistic Revenue of internet audiovisual content in China 2022-2024, by type
  • Premium Statistic Online video industry revenue sources in China 2023-2024
  • Premium Statistic Number of online video users in China 2014-2025
  • Premium Statistic Penetration rate of online video usage in China 2020-2025
  • Premium Statistic Number of online video paying users in China 2020-2024
  • Premium Statistic Average daily time spent on video and audio apps in China 2024, by app segment
  • Basic Statistic Most in-demand types of online videos in China 2025

Micro-dramas

7
  • Premium Statistic Market size of online micro-series in China 2020-2030
  • Premium Statistic MAUs of leading micro-serie apps in China 2025
  • Premium Statistic Reasons for watching micro-series in China 2025
  • Premium Statistic Key attractive elements of micro-series in China 2025
  • Premium Statistic Average consumer costs on micro-series in China 2025
  • Premium Statistic Average number of micro-series watched in China 2024
  • Premium Statistic Most in-demand types of micro-series in China 2025

Short-form videos

8
  • Premium Statistic Number of short video users in China 2018-2025
  • Premium Statistic Monthly active users of leading short video apps in China 2026
  • Premium Statistic Age distribution of short video users in China 2024
  • Premium Statistic Usage rate of leading short video apps in China 2025
  • Premium Statistic Monthly time spent on main short video apps in China 2025
  • Premium Statistic Daily time spent on short video platforms in China 2025
  • Premium Statistic Favorite content categories of short videos in China 2024
  • Premium Statistic Leading online content and platforms with marketing budget increase in China 2025

Long-form videos

8
  • Premium Statistic Number of long-form video users in China 2018-2024
  • Premium Statistic Monthly active users of leading long-form video apps in China 2026
  • Premium Statistic Usage rate of long-form video in China 2024, by age group
  • Premium Statistic Penetration rate of active paying users on major OTT apps in China 2024
  • Premium Statistic Daily time spent on main video streaming platforms in China 2024
  • Basic Statistic Share of original content on major video streaming sites in China 2023-2024, by type
  • Premium Statistic Popular types of TV series on streaming platforms in China 2024
  • Premium Statistic Popular genres of variety shows on streaming platforms in China 2024

Live streaming

8
  • Premium Statistic Number of live streamers in China 2016-2024
  • Premium Statistic Penetration rate of live streaming in China 2016-2024
  • Premium Statistic Leading live streaming apps in China 2025, based on MAUs
  • Premium Statistic Most popular categories of live streaming in China 2023
  • Premium Statistic Daily time spent on live streaming in China 2017-2024
  • Premium Statistic Frequency of shopping through live commerce in China 2024
  • Premium Statistic Major formats of brand marketing campaigns in China 2024
  • Premium Statistic Major formats of social marketing in China 2025
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