incl. social networking sites and mobile social networking apps
Supplementary notes
*Estimate.
One yuan equals approximately 0.16 U.S. dollars and 0.12 euros (as of June 2025).
Figures from 2018 onwards were calculated by ÌÇÐÄÆƽâ°æ manually based on the total online advertising market size and the social media advertising market share in the online advertising industry given by the source.
In 2025, the social media ad revenue in China was expected to reach *** billion yuan, up from *** billion yuan in the previous year. Chinese consumers have shown more acceptance of online ads and, in general, not against the purchase recommendations on social media platforms.
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iResearch, & ÌÇÐÄÆƽâ°æ. (June 11, 2025). Social media advertising revenue in China from 2016 to 2023 with estimates until 2026 (in billion yuan) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/859367/china-social-media-advertising-revenue/
iResearch, und ÌÇÐÄÆƽâ°æ. "Social media advertising revenue in China from 2016 to 2023 with estimates until 2026 (in billion yuan)." Chart. June 11, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/859367/china-social-media-advertising-revenue/
iResearch, ÌÇÐÄÆƽâ°æ. (2025). Social media advertising revenue in China from 2016 to 2023 with estimates until 2026 (in billion yuan). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/859367/china-social-media-advertising-revenue/
iResearch, and ÌÇÐÄÆƽâ°æ. "Social Media Advertising Revenue in China from 2016 to 2023 with Estimates until 2026 (in Billion Yuan)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jun 2025, /statistics/859367/china-social-media-advertising-revenue/
iResearch & ÌÇÐÄÆƽâ°æ, Social media advertising revenue in China from 2016 to 2023 with estimates until 2026 (in billion yuan) ÌÇÐÄÆƽâ°æ, /statistics/859367/china-social-media-advertising-revenue/ (last visited July 30, 2026)
Social media advertising revenue in China from 2016 to 2023 with estimates until 2026 (in billion yuan) [Graph], iResearch, & ÌÇÐÄÆƽâ°æ, June 11, 2025. [Online]. Available: /statistics/859367/china-social-media-advertising-revenue/
