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Market size of advertising in China from 2021 to 2024, with estimates till 2026 (in billion yuan)

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Source

Release date

April 2025

Region

China

Survey time period

2021 to 2024

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of April 2025).

Figures are calculated using estimations from the QuestMobile Ad Insight database, with publicly available corporate annual reports as references.

Citation formats

Advertising market size in China 2021-2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 4, 2025

China's advertising market size recovered back to the ** yuan threshold in 2024. After falling to *** billion yuan in 2022, the market size registered over **** percent growth in the following two years and was anticipated to increase by *** percent in 2025.

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Statistics on " OOH advertising in China "

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Overview

5

Market segments

8

Elevator advertising

6

Cinema & street advertising

5

Transport advertising

6

Ad agencies

6

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Topics

Advertising in ChinaLuxury marketing in ChinaWeChat marketingMedia industry in ChinaAdvertising in the Asia-Pacific region
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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