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Major problems to be solved by artificial intelligence (AI) in marketing industry in China in 2024

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Release date

June 2024

Region

China

Survey time period

2024

Supplementary notes

GMV refers to gross merchandise value or volume.

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Major problems to be solved by AI in marketing industry in China 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 6, 2025

According to a 2024 survey among marketers in China, about ** percent of respondents expected the adoption of AI could help reduce customer acquisition costs. Content creation, consumer data management, and identifying consumer trends were other anticipated directions of AI development in the marketing industry.

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Overview

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Market segments

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Application areas

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Usage rate & impact

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Company spotlights

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Consumer perspectives

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Topics

Artificial intelligence (AI) in marketing in ChinaArtificial intelligence (AI) use in marketing Artificial intelligence (AI) adoption, risks, and challengesArtificial intelligence (AI) in programmatic advertisingPerception of gen AI use in advertising in the U.S.
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