In 2023, the revenue of television advertising in China amounted to about ** billion yuan, indicating a continuous shrink over the recent few years. When compared to other traditional advertising channels, TV advertising remains the strongest segment among all.
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NRTA (China). (August 4, 2025). Annual TV advertising spending in China from 2021 to 2023 (in billion yuan) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1021400/china-tv-advertising-revenue/
NRTA (China). "Annual TV advertising spending in China from 2021 to 2023 (in billion yuan)." Chart. August 4, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1021400/china-tv-advertising-revenue/
NRTA (China). (2025). Annual TV advertising spending in China from 2021 to 2023 (in billion yuan). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1021400/china-tv-advertising-revenue/
NRTA (China). "Annual Tv Advertising Spending in China from 2021 to 2023 (in Billion Yuan)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Aug 2025, /statistics/1021400/china-tv-advertising-revenue/
NRTA (China), Annual TV advertising spending in China from 2021 to 2023 (in billion yuan) ÌÇÐÄÆƽâ°æ, /statistics/1021400/china-tv-advertising-revenue/ (last visited July 28, 2026)
Annual TV advertising spending in China from 2021 to 2023 (in billion yuan) [Graph], NRTA (China), August 4, 2025. [Online]. Available: /statistics/1021400/china-tv-advertising-revenue/
