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Social media in China

Statistics report on social networks in China

This report has been compiled to provide statistical information about social media platforms in China. It presents an overview of the market landscape and usage. The report then dives into the most prominent social media sites, namely WeChat, Douyin, Weibo, and Xaiohongshu.

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Table of contents

Key figures

7
  • Premium Forecast Number of social network users worldwide 2017-2030
  • Basic Statistic Social network users in selected countries in 2025 and 2030
  • Premium Forecast Largest social media advertising markets worldwide 2023
  • Premium Statistic Social media penetration rate APAC 2025, by country
  • Basic Statistic Penetration rate of social media in China 2020-2025
  • Premium Statistic Social media ad revenue in China 2016-2026
  • Basic Statistic Most popular social media in China 2025

Usage

7
  • Premium Statistic Weekly time spent with media in China Q2 2025, by type
  • Premium Statistic Monthly time spent on main social media apps in China 2024
  • Basic Statistic Primary reasons for using social media in China 2024
  • Basic Statistic Social media following rate in China 2024, by account type
  • Basic Statistic Social media usage for brand research in China 2025, by platform type
  • Premium Statistic Influence of social media ads in purchases in China 2025
  • Premium Statistic Penetration rate of social media AI features among Gen Z in China 2024

Market segments

4
  • Premium Statistic Monthly active users of leading messaging apps in China 2025
  • Premium Statistic Monthly active users of leading short video apps in China 2026
  • Premium Statistic Monthly active users of main content community apps in China 2025
  • Premium Statistic MAUs of leading casual dating apps in China 2025

WeChat

8
  • Premium Statistic WeChat: brand value 2021-2025
  • Premium Statistic Number of active WeChat messenger accounts Q2 2015-Q1 2026
  • Premium Statistic Gender distribution of WeChat users in China 2024
  • Premium Statistic Age distribution of WeChat users in China 2024
  • Premium Statistic Geographical distribution of WeChat users in China 2024
  • Premium Statistic Most influential official accounts on WeChat 2024
  • Premium Statistic Usage change on WeChat Official Account in China 2024
  • Premium Statistic Average time spent per visit on WeChat Channels in China 2024

Douyin

8
  • Premium Statistic Brand value of TikTok/Douyin worldwide 2021-2026
  • Premium Statistic Monthly active users of Douyin in China 2023-2026
  • Premium Statistic Gender distribution of Douyin (TikTok) users in China 2024
  • Premium Statistic Douyin (TikTok) user age distribution in China 2024
  • Premium Statistic Douyin (TikTok) user geographical distribution in China 2024
  • Premium Statistic Ad revenue of leading Douyin influencers among brands in China 2024
  • Premium Statistic Usage change on Douyin in China 2024
  • Premium Statistic Live streaming usage rate on Douyin (TikTok) in China 2020-2024

Weibo

8
  • Premium Statistic Weibo's monthly active users Q2 '19-Q3 '25
  • Premium Statistic Weibo's daily active users Q2 2019-Q3 2025
  • Premium Statistic Gender distribution of Weibo users in China 2024
  • Premium Statistic Age distribution of Weibo users in China 2024
  • Premium Statistic Geographical distribution of Weibo users in China 2024
  • Premium Statistic Most popular news on Weibo in China 2024
  • Premium Statistic Most trending celebrities on Weibo in China 2024
  • Premium Statistic Number of celebrity collaborations on Weibo in China 2023, by brand

Xiaohongshu

7
  • Premium Statistic Monthly active users of Xiaohongshu app in China 2020-2025
  • Premium Statistic Xiaohongshu's active user gender breakdown 2026
  • Premium Statistic Xiaohongshu's active user age breakdown 2026
  • Premium Statistic Xiaohongshu user geographical distribution in China 2026
  • Premium Statistic Number of celebrity collaborations on Xiaohongshu in China 2023, by brand
  • Premium Statistic Ad revenue of leading Xiaohongshu influencers among brands in China 2024
  • Premium Statistic Distribution of Xiaohongshu daily usage duration in China 2024
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