A. Guttmann
Research Lead covering media
Advertising in the Asia-Pacific region - statistics & facts
In the multibillion-dollar advertising industry, the Asia-Pacific region is one of the most dynamic and rapidly evolving markets. Following North America, APAC ranks as the second-largest advertising market worldwide, with total ad expenditures of over 200 billion U.S. dollars. Several APAC countries, such as China, Japan, and Australia, are among the world’s largest digital ad markets. While China leads the region with digital ad spending, Japan is home to major global advertising agencies, Dentsu and Hakuhodo.
