Paid search ads were the largest revenue source in China's internet advertising, generating ** percent of the total industry revenue in 2023. According to the forecast, this trend will continue, while on the other hand, video advertising was expected to see the highest compound annual growth rate of **** percent among all segments between 2023 and 2028.
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PwC Mainland China. (October 31, 2024). Revenue distribution of internet advertising industry in China in 2023 with a forecast for 2028, by segment [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1225735/china-revenue-share-of-internet-advertising-industry-by-segment/
PwC Mainland China. "Revenue distribution of internet advertising industry in China in 2023 with a forecast for 2028, by segment." Chart. October 31, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1225735/china-revenue-share-of-internet-advertising-industry-by-segment/
PwC Mainland China. (2024). Revenue distribution of internet advertising industry in China in 2023 with a forecast for 2028, by segment. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1225735/china-revenue-share-of-internet-advertising-industry-by-segment/
PwC Mainland China. "Revenue Distribution of Internet Advertising Industry in China in 2023 with a Forecast for 2028, by Segment." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Oct 2024, /statistics/1225735/china-revenue-share-of-internet-advertising-industry-by-segment/
PwC Mainland China, Revenue distribution of internet advertising industry in China in 2023 with a forecast for 2028, by segment ÌÇÐÄÆƽâ°æ, /statistics/1225735/china-revenue-share-of-internet-advertising-industry-by-segment/ (last visited July 31, 2026)
Revenue distribution of internet advertising industry in China in 2023 with a forecast for 2028, by segment [Graph], PwC Mainland China, October 31, 2024. [Online]. Available: /statistics/1225735/china-revenue-share-of-internet-advertising-industry-by-segment/
