In 2023, the revenue of radio broadcast advertising in China amounted to about *** billion yuan, showing a decreasing trend over the recent few years. Online advertising is thriving in the country since more Chinese consumers spend more time on online media.
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NRTA (China). (August 4, 2025). Annual radio broadcast advertising spending in China from 2021 to 2023 (in billion yuan) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1021456/china-radio-broadcast-advertising-revenue/
NRTA (China). "Annual radio broadcast advertising spending in China from 2021 to 2023 (in billion yuan)." Chart. August 4, 2025. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1021456/china-radio-broadcast-advertising-revenue/
NRTA (China). (2025). Annual radio broadcast advertising spending in China from 2021 to 2023 (in billion yuan). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1021456/china-radio-broadcast-advertising-revenue/
NRTA (China). "Annual Radio Broadcast Advertising Spending in China from 2021 to 2023 (in Billion Yuan)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 4 Aug 2025, /statistics/1021456/china-radio-broadcast-advertising-revenue/
NRTA (China), Annual radio broadcast advertising spending in China from 2021 to 2023 (in billion yuan) ÌÇÐÄÆÆ½â°æ, /statistics/1021456/china-radio-broadcast-advertising-revenue/ (last visited August 01, 2026)
Annual radio broadcast advertising spending in China from 2021 to 2023 (in billion yuan) [Graph], NRTA (China), August 4, 2025. [Online]. Available: /statistics/1021456/china-radio-broadcast-advertising-revenue/