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Market size of out-of-home (OOH) advertising in China from 2020 to 2024, with forecasts until 2029 (in billion yuan)

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Source

Release date

March 2025

Region

China

Survey time period

2020 to 2024

Supplementary notes

*Forecast.

According to the source, the market size denotes the total advertising expenditure of advertisers in China for the year.

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of March 2025).



Citation formats

OOH ad market size in China 2020-2029

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 25, 2025

After experiencing a brief jolt from the COVID pandemic, the out-of-home (OOH) advertising industry in China has been recovering slowly. In 2024, the market size of OOH ads surpassed ** billion yuan, and it was expected to pass the 100 billion yuan mark within two years.

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OOH advertising in ChinaAdvertising in ChinaDigital out-of-home advertising worldwideProgrammatic digital out-of-home (prDOOH) advertisingDigital out-of-home advertising in Europe
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