Consumer support to brands using artificial intelligence (AI) to offer personalized recommendations in the United States as of March 2024, by generation
Characteristic
Share of respondents
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As of March 2024, about ** percent of Gen Z adults surveyed in the United States expressed support for brands using generative artificial intelligence (AI) for personalized recommendations. Among millennials and Gen Xers, the share reached ** and ** percent, respectively.
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Dentsu. (March 26, 2024). Consumer support to brands using artificial intelligence (AI) to offer personalized recommendations in the United States as of March 2024, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1463198/consumer-support-brands-ai-personalized-recommendations-generation-united-states/
Dentsu. "Consumer support to brands using artificial intelligence (AI) to offer personalized recommendations in the United States as of March 2024, by generation." Chart. March 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1463198/consumer-support-brands-ai-personalized-recommendations-generation-united-states/
Dentsu. (2024). Consumer support to brands using artificial intelligence (AI) to offer personalized recommendations in the United States as of March 2024, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1463198/consumer-support-brands-ai-personalized-recommendations-generation-united-states/
Dentsu. "Consumer Support to Brands Using Artificial Intelligence (Ai) to Offer Personalized Recommendations in The United States as of March 2024, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Mar 2024, /statistics/1463198/consumer-support-brands-ai-personalized-recommendations-generation-united-states/
Dentsu, Consumer support to brands using artificial intelligence (AI) to offer personalized recommendations in the United States as of March 2024, by generation ÌÇÐÄÆƽâ°æ, /statistics/1463198/consumer-support-brands-ai-personalized-recommendations-generation-united-states/ (last visited July 24, 2026)
Consumer support to brands using artificial intelligence (AI) to offer personalized recommendations in the United States as of March 2024, by generation [Graph], Dentsu, March 26, 2024. [Online]. Available: /statistics/1463198/consumer-support-brands-ai-personalized-recommendations-generation-united-states/
