During a 2024 global survey, nearly ** percent of responding marketers said that increased efficiency was one of the leading areas in which artificial intelligence (AI) had improved marketing outcomes. The scale of content output and cost reduction were the next leading areas of improvement, with roughly ** and ** percent, respectively.
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CoSchedule. (January 3, 2025). Leading areas where artificial intelligence (AI) has most improved marketing outcomes according to marketers worldwide as of December 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1614009/artificial-intelligence-improvement-areas-marketing-outcomes-worldwide/
CoSchedule. "Leading areas where artificial intelligence (AI) has most improved marketing outcomes according to marketers worldwide as of December 2024." Chart. January 3, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1614009/artificial-intelligence-improvement-areas-marketing-outcomes-worldwide/
CoSchedule. (2025). Leading areas where artificial intelligence (AI) has most improved marketing outcomes according to marketers worldwide as of December 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1614009/artificial-intelligence-improvement-areas-marketing-outcomes-worldwide/
CoSchedule. "Leading Areas Where Artificial Intelligence (Ai) Has Most Improved Marketing Outcomes According to Marketers Worldwide as of December 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Jan 2025, /statistics/1614009/artificial-intelligence-improvement-areas-marketing-outcomes-worldwide/
CoSchedule, Leading areas where artificial intelligence (AI) has most improved marketing outcomes according to marketers worldwide as of December 2024 ÌÇÐÄÆƽâ°æ, /statistics/1614009/artificial-intelligence-improvement-areas-marketing-outcomes-worldwide/ (last visited July 21, 2026)
Leading areas where artificial intelligence (AI) has most improved marketing outcomes according to marketers worldwide as of December 2024 [Graph], CoSchedule, January 3, 2025. [Online]. Available: /statistics/1614009/artificial-intelligence-improvement-areas-marketing-outcomes-worldwide/
