In a December 2024 survey of marketing professionals worldwide, roughly ** percent of respondents stated that artificial intelligence had given their marketing strategy somewhat of a competitive advantage, compared to **** percent who felt it provided a significant advantage. Another **** percent said AI offered no competitive advantage in their marketing strategies.
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CoSchedule. (January 3, 2025). Share of marketers who experienced a competitive advantage in marketing strategies using artificial intelligence (AI) worldwide as of December 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 18, 2026, from /statistics/1614005/marketers-competitive-advantage-using-artificial-intelligence-for-strategies-worldwide/
CoSchedule. "Share of marketers who experienced a competitive advantage in marketing strategies using artificial intelligence (AI) worldwide as of December 2024." Chart. January 3, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 18, 2026. /statistics/1614005/marketers-competitive-advantage-using-artificial-intelligence-for-strategies-worldwide/
CoSchedule. (2025). Share of marketers who experienced a competitive advantage in marketing strategies using artificial intelligence (AI) worldwide as of December 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 18, 2026. /statistics/1614005/marketers-competitive-advantage-using-artificial-intelligence-for-strategies-worldwide/
CoSchedule. "Share of Marketers Who Experienced a Competitive Advantage in Marketing Strategies Using Artificial Intelligence (Ai) Worldwide as of December 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Jan 2025, /statistics/1614005/marketers-competitive-advantage-using-artificial-intelligence-for-strategies-worldwide/
CoSchedule, Share of marketers who experienced a competitive advantage in marketing strategies using artificial intelligence (AI) worldwide as of December 2024 ÌÇÐÄÆƽâ°æ, /statistics/1614005/marketers-competitive-advantage-using-artificial-intelligence-for-strategies-worldwide/ (last visited July 18, 2026)
Share of marketers who experienced a competitive advantage in marketing strategies using artificial intelligence (AI) worldwide as of December 2024 [Graph], CoSchedule, January 3, 2025. [Online]. Available: /statistics/1614005/marketers-competitive-advantage-using-artificial-intelligence-for-strategies-worldwide/
