Comparison of consumer and advertiser media preferences to use generative artificial intelligence (AI) advertisements in the United States as of October 2024
Characteristic
Advertiser
Consumer
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÌÇÐÄÆƽâ°æ Account for unlimited access
The survey includes approximately 300 U.S. consumers from Generation Z and millennials and 75 advertising industry executives. It categorizes Gen Z consumers between the age of 16 to 27 and millennials between the age of 28 to 43. Additionally, the ad executives were employed by companies with an annual media expenditure between one million and one billion U.S. dollars.
Citation formats
Media preferences of consumers and advertisers using GenAI ads in the U.S. 2024
As of October 2024, ** percent of advertising executives and ** percent of consumers surveyed in the United States stated they would be most likely to engage with or utilize generative artificial intelligence (AI) for advertisements on social media. In comparison, ** percent of advertising executives and ** percent of consumers indicated they would utilize print media.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Sonata ÌÇÐÄÆƽâ°æ. (December 8, 2024). Comparison of consumer and advertiser media preferences to use generative artificial intelligence (AI) advertisements in the United States as of October 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1551303/consumer-and-advertiser-media-preferences-ai-generated-ads-united-states/
Sonata ÌÇÐÄÆƽâ°æ. "Comparison of consumer and advertiser media preferences to use generative artificial intelligence (AI) advertisements in the United States as of October 2024." Chart. December 8, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1551303/consumer-and-advertiser-media-preferences-ai-generated-ads-united-states/
Sonata ÌÇÐÄÆƽâ°æ. (2024). Comparison of consumer and advertiser media preferences to use generative artificial intelligence (AI) advertisements in the United States as of October 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1551303/consumer-and-advertiser-media-preferences-ai-generated-ads-united-states/
Sonata ÌÇÐÄÆƽâ°æ. "Comparison of Consumer and Advertiser Media Preferences to Use Generative Artificial Intelligence (Ai) Advertisements in The United States as of October 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Dec 2024, /statistics/1551303/consumer-and-advertiser-media-preferences-ai-generated-ads-united-states/
Sonata ÌÇÐÄÆƽâ°æ, Comparison of consumer and advertiser media preferences to use generative artificial intelligence (AI) advertisements in the United States as of October 2024 ÌÇÐÄÆƽâ°æ, /statistics/1551303/consumer-and-advertiser-media-preferences-ai-generated-ads-united-states/ (last visited August 01, 2026)
Comparison of consumer and advertiser media preferences to use generative artificial intelligence (AI) advertisements in the United States as of October 2024 [Graph], Sonata ÌÇÐÄÆƽâ°æ, December 8, 2024. [Online]. Available: /statistics/1551303/consumer-and-advertiser-media-preferences-ai-generated-ads-united-states/
