Industry standard types needed the most for using artificial intelligence (AI) in advanced measurement according to senior and decision-making marketers in the United States as of February 2026
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÌÇÐÄÆƽâ°æ Account for unlimited access
During a survey among senior planning and analytics decision-makers at agencies and brands in the United States published in 2026, about **** cited transparency standards, data privacy and protection protocols, and accuracy and reliability standards as the types of standards the marketing industry needed the most for using artificial intelligence (AI) in advanced measurement. Less than ** percent of respondents mentioned environmental and sustainability guidelines and interoperability standards
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
IAB (U.S.). (February 2, 2026). Industry standard types needed the most for using artificial intelligence (AI) in advanced measurement according to senior and decision-making marketers in the United States as of February 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1614382/artificial-intelligence-standards-guidelines-among-marketing-experts-united-states/
IAB (U.S.). "Industry standard types needed the most for using artificial intelligence (AI) in advanced measurement according to senior and decision-making marketers in the United States as of February 2026." Chart. February 2, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1614382/artificial-intelligence-standards-guidelines-among-marketing-experts-united-states/
IAB (U.S.). (2026). Industry standard types needed the most for using artificial intelligence (AI) in advanced measurement according to senior and decision-making marketers in the United States as of February 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1614382/artificial-intelligence-standards-guidelines-among-marketing-experts-united-states/
IAB (U.S.). "Industry Standard Types Needed The Most for Using Artificial Intelligence (Ai) in Advanced Measurement According to Senior and Decision-making Marketers in The United States as of February 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Feb 2026, /statistics/1614382/artificial-intelligence-standards-guidelines-among-marketing-experts-united-states/
IAB (U.S.), Industry standard types needed the most for using artificial intelligence (AI) in advanced measurement according to senior and decision-making marketers in the United States as of February 2026 ÌÇÐÄÆƽâ°æ, /statistics/1614382/artificial-intelligence-standards-guidelines-among-marketing-experts-united-states/ (last visited July 27, 2026)
Industry standard types needed the most for using artificial intelligence (AI) in advanced measurement according to senior and decision-making marketers in the United States as of February 2026 [Graph], IAB (U.S.), February 2, 2026. [Online]. Available: /statistics/1614382/artificial-intelligence-standards-guidelines-among-marketing-experts-united-states/
