Leading solutions used or planned to be used within the following one to two years to address AI-related challenges in advanced measurement among senior and decision-making marketers in the United States as of February 2026
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During a survey among senior planning and analytics decision-makers at agencies and brands in the United States published in 2026, approximately ** percent selected regular training and updates for artificial intelligence (AI) tools as a solution they used or planned to use within the following one to two years to address AI-related challenges in advanced measurement. Mandatory human oversight of AI outputs and a clear list of approved AI use cases followed, chosen by ** and ** percent of respondents, respectively.
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IAB (U.S.). (February 2, 2026). Leading solutions used or planned to be used within the following one to two years to address AI-related challenges in advanced measurement among senior and decision-making marketers in the United States as of February 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1614241/artificial-intelligence-solutions-used-by-marketing-experts-united-states/
IAB (U.S.). "Leading solutions used or planned to be used within the following one to two years to address AI-related challenges in advanced measurement among senior and decision-making marketers in the United States as of February 2026." Chart. February 2, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1614241/artificial-intelligence-solutions-used-by-marketing-experts-united-states/
IAB (U.S.). (2026). Leading solutions used or planned to be used within the following one to two years to address AI-related challenges in advanced measurement among senior and decision-making marketers in the United States as of February 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1614241/artificial-intelligence-solutions-used-by-marketing-experts-united-states/
IAB (U.S.). "Leading Solutions Used or Planned to Be Used within The following One to Two Years to Address Ai-related Challenges in Advanced Measurement among Senior and Decision-making Marketers in The United States as of February 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Feb 2026, /statistics/1614241/artificial-intelligence-solutions-used-by-marketing-experts-united-states/
IAB (U.S.), Leading solutions used or planned to be used within the following one to two years to address AI-related challenges in advanced measurement among senior and decision-making marketers in the United States as of February 2026 ÌÇÐÄÆƽâ°æ, /statistics/1614241/artificial-intelligence-solutions-used-by-marketing-experts-united-states/ (last visited July 26, 2026)
Leading solutions used or planned to be used within the following one to two years to address AI-related challenges in advanced measurement among senior and decision-making marketers in the United States as of February 2026 [Graph], IAB (U.S.), February 2, 2026. [Online]. Available: /statistics/1614241/artificial-intelligence-solutions-used-by-marketing-experts-united-states/
