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Artificial intelligence (AI) in influencer marketing worldwide

Statistics report on artificial intelligence in global influencer marketing

This report has been compiled to provide statistical information about artificial intelligence in influencer marketing worldwide. After an overview of the general data about AI in the industry, the report provides insights on marketers, influencers and consumers.

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Table of contents

Overview

8
  • Premium Forecast Market size of AI technologies worldwide 2020-2032, by segment
  • Premium Forecast Generative AI market growth worldwide 2020-2032
  • Basic Statistic Global influencer marketing value 2015-2025
  • Premium Statistic Influencer marketing platform market size worldwide 2022-2027
  • Basic Statistic Share of marketing budgets spent on influencer marketing worldwide 2025
  • Premium Forecast Number of users of generative AI worldwide 2020-2032
  • Premium Statistic Leading markets for AI visual generating apps 2023-2024, by consumer spend
  • Premium Statistic Main organizational AI adoption strategies worldwide 2024

Marketer insights

7
  • Premium Statistic Key purpose of AI tools in influencer marketing worldwide 2025
  • Premium Statistic Leading AI applications to the influencer marketing workflow worldwide 2026
  • Premium Statistic Marketers' views on AI's impact on influencer marketing outcomes worldwide 2025
  • Premium Statistic Marketers plans to use AI in influencer marketing 2025
  • Premium Statistic Leading barriers holding marketers back from adopting new AI tools worldwide 2025
  • Premium Statistic Top purposes of AI and ML for influencer marketing worldwide 2024
  • Premium Statistic Share of marketers worried AI may impact their jobs worldwide 2024

Creator insights

7
  • Basic Statistic Most common reasons for creating public content 2024
  • Premium Statistic Perceived impact of AI on work among social media creators worldwide 2025
  • Premium Statistic Top risks genAI posed according to PRs using AI worldwide 2025
  • Premium Statistic Opinions on companies' AI marketing content disclosure obligation 2023
  • Premium Statistic Top AI benefits for influencers worldwide 2023
  • Premium Statistic Disclosure of AI and ML usage by influencers worldwide 2023
  • Premium Statistic Top AI tools for image generation used by influencers worldwide 2023

Consumer insights

7
  • Premium Statistic Consumers' leading concerns around brands using AI worldwide Q3 2023-Q3 2024
  • Premium Statistic Share of consumers trusting brands generally to use AI responsibly worldwide Q3 2024
  • Premium Statistic Likelihood of buying from AI-integrated brands in selected markets worldwide 2024
  • Premium Statistic Millennials' GenAI usage preference in the customer journey worldwide 2024, by stage
  • Premium Statistic Gen Z' GenAI usage preference in the customer journey worldwide 2024, by stage
  • Premium Statistic Generative AI use and awareness in online shopping 2023-2025
  • Premium Statistic Interest in AI during the shopping process worldwide 2024, by generation
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