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Marketing technology

Statistics report on marketing technology

This report has been compiled to provide statistical information about marketing technology worldwide. It includes chapters focused on marketers' usage, artificial intelligence (AI), marketing automation, software as a service (SaaS), and customer data platforms (CDP).

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Table of contents

Overview

4
  • Premium Statistic Marketing technology revenue worldwide 2025
  • Premium Statistic Number of MarTech solutions available worldwide 2011-2026
  • Premium Statistic Quarterly number of M&A transactions in the MarTech industry worldwide 2020-2026
  • Premium Statistic Marketing analytics software market share worldwide 2026

Marketer insights

7
  • Premium Statistic Martech platforms deployed in organizations worldwide 2025
  • Premium Statistic Marketing budgets' share in North America & Europe 2017-2025, by segment
  • Premium Statistic Responsibilities of MarTech professionals in North America & Western Europe 2024
  • Premium Statistic Main skills chief marketing officers (CMOs) were prioritizing worldwide 2025
  • Premium Statistic Perception of martech by platform owners & business stakeholders worldwide 2024
  • Premium Statistic Main organizational priorities in martech worldwide 2025
  • Premium Statistic Leading challenges in martech according to CMOs worldwide 2025

Artificial intelligence

4
  • Premium Statistic Top AI trends for marketing and business leaders worldwide 2026
  • Premium Statistic Martech platforms utilizing AI worldwide 2025
  • Premium Statistic Confidence assessing AI-powered marketing technology worldwide 2026
  • Premium Statistic Organizational outcomes desired with AI as per marketers worldwide 2026

Marketing automation

5
  • Premium Statistic Market share of the leading marketing automation solution providers worldwide 2026
  • Premium Statistic Areas in which marketers used automation the most worldwide 2025
  • Premium Statistic Marketing automation improvement's top goals for B2B marketers worldwide 2025
  • Premium Statistic Marketing automation's top challenges for B2B marketers worldwide 2025
  • Premium Statistic Most effective uses of AI in marketing automation for B2B marketers worldwide 2025

Software as a Service

4
  • Premium Statistic Revenue of the cloud and SaaS industries worldwide 2021-2026, by region
  • Premium Statistic Worldwide firms SaaS annual expenditures 2025
  • Premium Statistic Top SaaS industries worldwide 2024, by funding
  • Premium Statistic Most impactful emerging trends in SaaS globally in 2023

Customer Data Platforms

4
  • Premium Statistic CDP industry revenue worldwide 2020-2025
  • Premium Statistic Funding of the CDP industry worldwide 2025, by region
  • Premium Statistic Number of CDP companies worldwide 2016-2025
  • Premium Statistic Number of employees in CDP industry worldwide 2025, by region
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