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Programmatic advertising worldwide

Statistics report on programmatic advertising worldwide

This report has been compiled to provide statistical information about programmatic advertising worldwide.

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Table of contents

Overview

8
  • Premium Statistic Programmatic ad spend worldwide 2017-2030
  • Premium Statistic Programmatic ad spend growth worldwide 2018-2030
  • Premium Forecast Digital ad spend worldwide 2021-2030, by purchase method
  • Premium Statistic Change in programmatic ad spend worldwide Q1 2025, by category
  • Premium Statistic Economic losses due to ad fraud worldwide 2023, by format
  • Premium Statistic Programmatic ad brand risk rate 2022, by category
  • Premium Statistic Share of MFA sites in programmatic market worldwide 2024
  • Premium Statistic Key data on bid shading worldwide 2023

Regional data

4
  • Premium Forecast Programmatic share of digital ad spend worldwide 2022, by region
  • Premium Statistic Programmatic ad spend worldwide 2026, by region
  • Premium Statistic Distribution of programmatic ad spend worldwide 2024, by region
  • Premium Statistic Programmatic ad spend CAGR worldwide 2017-2028, by region

Leading markets

7
  • Premium Statistic Leading programmatic markets worldwide 2024, by growth rate
  • Premium Statistic Largest programmatic markets worldwide 2026
  • Premium Statistic Largest programmatic markets in Africa 2025
  • Premium Statistic Largest programmatic markets in Asia-Pacific 2026
  • Premium Forecast Largest programmatic markets in Europe 2026
  • Premium Statistic Programmatic ad spend in North America 2024, by country
  • Premium Forecast Largest programmatic markets in Latin America 2026

Players

10
  • Premium Statistic Market share of the leading marketing automation solution providers worldwide 2026
  • Premium Statistic Leading header-bidding technologies worldwide 2024
  • Premium Statistic Revenue generated by Adform A/S worldwide 2015-2025
  • Premium Statistic Criteo revenue 2019-2024
  • Premium Statistic HubSpot, Inc.'s revenue worldwide 2010-2025, by type
  • Premium Statistic JCDecaux SE's programmatic digital out-of-home (prDOOH) ad revenue 2021-2025
  • Basic Statistic Magnite revenue 2016-2024
  • Premium Statistic Mobivsta ad tech revenue 2021-2023, by subsidiary
  • Premium Statistic Teads revenue 2016-2023
  • Premium Statistic The Trade Desk revenue 2016-2024

Connected TV (CTV)

6
  • Premium Statistic Connected TV ad revenue worldwide 2014-2025
  • Premium Statistic Open programmatic CTV ad spend worldwide 2023-2025
  • Premium Statistic Ad spend losses due to ad fraud & invalid traffic (IVT) worldwide 2024
  • Premium Statistic CTV ad fraud worldwide 2020-2024
  • Premium Statistic CTV ad fraud worldwide Q2 2024, by device
  • Premium Statistic CTV ad fraud in worldwide 2024, by country

Digital out-of-home (DOOH)

5
  • Premium Statistic Share of global marketers including or intending to add pDOOH to media plans 2026
  • Premium Statistic Top methods for purchasing DOOH campaigns according to marketers worldwide 2026
  • Premium Statistic Attributes of pDOOH advertising according to marketers worldwide 2026
  • Premium Statistic Top ways to measure pDOOH ads' attribution according to marketers worldwide 2026
  • Premium Statistic Sustainability's relevance for marketers deciding to invest in pDOOH worldwide 2026

Marketer insights

6
  • Premium Statistic Leading programmatic ad concerns worldwide 2024
  • Premium Statistic Leading solutions to replace 3rd-party cookies worldwide 2024
  • Premium Statistic Importance of sustainability in programmatic advertising worldwide 2024
  • Premium Statistic Digital media monetization tactics used by retailers worldwide 2023
  • Premium Statistic Marketing areas in which X (formerly Twitter) lacks effectivity 2023
  • Premium Statistic Main channels in the paid media strategy of DMOs worldwide 2024
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