During a survey conducted among internet users in the United States in the no third quarter of 2024, word-of-mouth emerged as the most common source of new brand, product, and service discovery, mentioned by approximately **** percent of the participants.TV ads and search engines followed, cited by roughly ** and ** percent of the respondents, respectively.
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DataReportal, & We Are Social, & Meltwater. (February 25, 2025). Most common sources of new brand, product, and service discovery among internet users in the United States as of 3rd quarter 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1371122/main-channels-of-new-brand-discovery-usa/
DataReportal, und We Are Social, und Meltwater. "Most common sources of new brand, product, and service discovery among internet users in the United States as of 3rd quarter 2024." Chart. February 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1371122/main-channels-of-new-brand-discovery-usa/
DataReportal, We Are Social, Meltwater. (2025). Most common sources of new brand, product, and service discovery among internet users in the United States as of 3rd quarter 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1371122/main-channels-of-new-brand-discovery-usa/
DataReportal, and We Are Social, and Meltwater. "Most Common Sources of New Brand, Product, and Service Discovery among Internet Users in The United States as of 3rd Quarter 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Feb 2025, /statistics/1371122/main-channels-of-new-brand-discovery-usa/
DataReportal & We Are Social & Meltwater, Most common sources of new brand, product, and service discovery among internet users in the United States as of 3rd quarter 2024 ÌÇÐÄÆƽâ°æ, /statistics/1371122/main-channels-of-new-brand-discovery-usa/ (last visited July 31, 2026)
Most common sources of new brand, product, and service discovery among internet users in the United States as of 3rd quarter 2024 [Graph], DataReportal, & We Are Social, & Meltwater, February 25, 2025. [Online]. Available: /statistics/1371122/main-channels-of-new-brand-discovery-usa/
