During a March 2024 survey conducted among adult consumers in the United States, ** percent of Millennial respondents said they supported brands using artificial intelligence (AI) to create ads or content – the same share recorded among that age group a year earlier. Meanwhile, Gen Zers' support for AI-powered ads and brand content grew by **** percentage points to ** percent in 2024.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Dentsu. (March 26, 2024). Consumer support to brands using artificial intelligence (AI) to create ads or content in the United States in 2023 and 2024, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1387673/support-brand-usage-generative-ai-generation-us/
Dentsu. "Consumer support to brands using artificial intelligence (AI) to create ads or content in the United States in 2023 and 2024, by generation." Chart. March 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1387673/support-brand-usage-generative-ai-generation-us/
Dentsu. (2024). Consumer support to brands using artificial intelligence (AI) to create ads or content in the United States in 2023 and 2024, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1387673/support-brand-usage-generative-ai-generation-us/
Dentsu. "Consumer Support to Brands Using Artificial Intelligence (Ai) to Create Ads or Content in The United States in 2023 and 2024, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Mar 2024, /statistics/1387673/support-brand-usage-generative-ai-generation-us/
Dentsu, Consumer support to brands using artificial intelligence (AI) to create ads or content in the United States in 2023 and 2024, by generation ÌÇÐÄÆƽâ°æ, /statistics/1387673/support-brand-usage-generative-ai-generation-us/ (last visited July 14, 2026)
Consumer support to brands using artificial intelligence (AI) to create ads or content in the United States in 2023 and 2024, by generation [Graph], Dentsu, March 26, 2024. [Online]. Available: /statistics/1387673/support-brand-usage-generative-ai-generation-us/
