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Consumer attitudes toward artificial intelligence (AI) usage by brands in the United States as of March 2024

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Sources

Release date

March 2024

Region

United States

Survey time period

March 6, 2024

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Online Access Panel

Citation formats

Consumer attitudes toward AI usage by brands in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 22, 2024

As of March 2024, around ** percent of adults surveyed in the United States said they preferred brands that used artificial intelligence (AI) to design products and services over ones that did not. Approximately ** percent reported favoring brands that used AI in their customer experience, while around ** percent said they were willing to pay more for products and services designed with AI.

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Topics

Perception of gen AI use in advertising in the U.S.Artificial intelligence (AI) use in marketing Artificial intelligence (AI) in programmatic advertisingArtificial intelligence (AI) use in marketing in the UKArtificial intelligence (AI) in e-commerce
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