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Percentage of consumers trusting product recommendations from selected sources in the United States as of March 2024

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Sources

Release date

April 2024

Region

United States

Survey time period

March 19 and 20, 2024

Number of respondents

1,120 respondents

Age group

18 years and older

Method of interview

Online interview

Supplementary notes

Multiple answers were possible.

Citation formats

Top product recommendation sources according to consumers in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 10, 2024

During a March 2024 survey among adults in the United States, around ** percent of respondents selected friends and family as a trustworthy product recommendation source. Recommendations from an expert reviewer followed with a share of ** percent, whereas artificial intelligence (AI) applications such as ChatGPT and Bard ranked fifth, chosen by less than ** percent of the interviewees.

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Topics

Perception of gen AI use in advertising in the U.S.Artificial intelligence (AI) use in marketing Artificial intelligence (AI) in programmatic advertisingArtificial intelligence (AI) use in marketing in the UKArtificial intelligence (AI) in e-commerce
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