Leading areas in which sales and marketing executives from software and cloud hosting companies used artificial intelligence (AI) in their daily operations in the United States in 2023, by experimentation maturity level
Characteristic
High Experimentation Maturity
Slow Experimentation Maturity
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According to a 2023 survey among sales and marketing executives from software and cloud hosting companies in the United States, content ranked as the top artificial intelligence (AI) application area among high experimentation maturity firms, with ** percent of respondents utilizing AI, compared to ** percent of low experimentation maturity firms. Ad creative followed with ** percent adoption by high experimentation maturity firms, while ** percent of low experimentation maturity firms used AI in this area.Â
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Bain & Company. (April 1, 2024). Leading areas in which sales and marketing executives from software and cloud hosting companies used artificial intelligence (AI) in their daily operations in the United States in 2023, by experimentation maturity level [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1549921/areas-ai-adoption-b2b-tech-marketing-usa/
Bain & Company. "Leading areas in which sales and marketing executives from software and cloud hosting companies used artificial intelligence (AI) in their daily operations in the United States in 2023, by experimentation maturity level." Chart. April 1, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1549921/areas-ai-adoption-b2b-tech-marketing-usa/
Bain & Company. (2024). Leading areas in which sales and marketing executives from software and cloud hosting companies used artificial intelligence (AI) in their daily operations in the United States in 2023, by experimentation maturity level. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1549921/areas-ai-adoption-b2b-tech-marketing-usa/
Bain & Company. "Leading Areas in Which Sales and Marketing Executives from Software and Cloud Hosting Companies Used Artificial Intelligence (Ai) in Their Daily Operations in The United States in 2023, by Experimentation Maturity Level." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2024, /statistics/1549921/areas-ai-adoption-b2b-tech-marketing-usa/
Bain & Company, Leading areas in which sales and marketing executives from software and cloud hosting companies used artificial intelligence (AI) in their daily operations in the United States in 2023, by experimentation maturity level ÌÇÐÄÆƽâ°æ, /statistics/1549921/areas-ai-adoption-b2b-tech-marketing-usa/ (last visited July 24, 2026)
Leading areas in which sales and marketing executives from software and cloud hosting companies used artificial intelligence (AI) in their daily operations in the United States in 2023, by experimentation maturity level [Graph], Bain & Company, April 1, 2024. [Online]. Available: /statistics/1549921/areas-ai-adoption-b2b-tech-marketing-usa/
