ÌÇÐÄÆƽâ°æ

Artificial intelligence (AI) use in marketing in the United States

Statistics report on artificial intelligence (AI) use in marketing in the United States

This report has been compiled to provide statistical information about the use of artificial intelligence (AI) in marketing in the United States. Alongside key figures about the AI market, there is also a special chapter dedicated to the marketing industry and its interaction with the technology, as well as two chapters focusing respectively on marketer and consumer insights.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Overview

7
  • Premium Forecast Market size of AI in the United States 2020-2032
  • Premium Forecast Growth of the AI market in the United States 2021-2032
  • Premium Forecast Generative AI market size in the United States 2019-2032
  • Premium Forecast Generative AI market growth in the United States 2020-2032
  • Premium Statistic Newly funded AI companies worldwide 2013-2025
  • Premium Statistic New AI unicorns in the U.S. Q4 2020-Q4 2025
  • Premium Statistic AI-related jobs' share posted in the U.S. 2024 vs. 2025, by sector

AI use cases in the marketing industry

10
  • Premium Statistic Common application of AI among marketers in the U.S. 2024
  • Premium Statistic Leading marketing areas being integrated with AI according to CEOs in the U.S. 2026
  • Premium Statistic Leading concerns for AI among B2B marketers in the U.S. 2025
  • Premium Statistic Leading goals for AI among B2B marketers in the U.S. 2025
  • Premium Statistic Common application of AI for written content among marketers in the U.S. 2024
  • Premium Statistic Applications of AI in small business marketing in the U.S. 2025
  • Premium Statistic AI usage in loyalty programs in the U.S. 2024
  • Premium Statistic Leading uses of GenAI for content tasks among marketers in the U.S. 2024
  • Premium Statistic Media preferences of consumers and advertisers using GenAI ads in the U.S. 2024
  • Premium Statistic Top solutions for AI-related marketing challenges in measurement in the U.S. 2026

Marketer insights

8
  • Premium Statistic Most important trends according to marketing agencies in the U.S. & Canada 2025
  • Premium Statistic Marketing AI standards needed the most for advanced measurement in the U.S. 2026
  • Premium Statistic Changes in AI usage for direct mail campaigns for leaders in Canada & the U.S. 2026
  • Premium Statistic Marketers' interest in working with virtual/AI-generated influencers in the U.S. 2025
  • Premium Statistic Top ad agency areas impacted by GenAI according to marketers in the U.S. 2024
  • Premium Statistic Expert opinions on certain expectations of AI in the U.S. 2025
  • Premium Statistic Marketers experiencing a competitive edge in strategies from AI in worldwide 2024
  • Premium Statistic Main areas of improvement from AI in marketing outcomes worldwide 2024

Consumer insights

9
  • Premium Statistic Most common sources of new brand discovery among internet users in the U.S. 2024
  • Premium Statistic Consumer attitudes toward AI usage by brands in the U.S. 2024
  • Premium Statistic Top product recommendation sources according to consumers in the U.S. 2024
  • Premium Statistic Consumer support to brands using AI for selected activities in the U.S. 2024
  • Premium Statistic Support to brands using AI to create ads/content in the U.S. 2023-2024, by generation
  • Premium Statistic Support to brands using AI for customized suggestions in the U.S. 2024, by generation
  • Premium Statistic Most accepted cases of use of AI in advertising according to adults in the U.S. 2023
  • Premium Statistic Brands' main advantages using AI according to consumers worldwide 2025
  • Premium Statistic Brands' main disadvantages using AI according to consumers worldwide 2025
Report this content
FURTHER REPORTS

Recommended and recent reports

Recommended statistics

You may also be interested in...
We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.

Get in touch