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During a March 2024 survey among adult consumers in the United States, approximately ** percent said they supported brands using artificial intelligence (AI) to create ads or content. The same share of respondents supported AI-powered product and service design.

Consumer attitudes toward brands using AI

According to the same study, over ** percent of adults preferred companies that utilized AI to design their products and services over those that did not. A similar share of the interviewees favored brands that used AI in their customer experience (CX) endeavors. However, only slightly more than **** expressed the willingness to pay more for items designed with the help of AI.

Support to AI-powered ads by gender and generation

The March 2024 survey also revealed that U.S. men favored AI-supported brands more than women. About of male respondents supported companies using AI to design products and services, while little more than **** of female interviewees approved of it. Millennials were more supportive of AI-reliant ads than any other adult generational group in the U.S.: ** percent of the responding members of Generation Y expressed approval of the practice, while the share among Gen Zers stood at ** ±è±ð°ù³¦±ð²Ô³Ù.Ìý