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Perceived value from artificial intelligence (AI) tools according to marketing directors in the United States as of July 2024

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Source

Release date

July 2024

Region

United States

Survey time period

2024

Number of respondents

1,062*

Special properties

among marketing and advertising professionals

Method of interview

Online survey

Supplementary notes

*The source indicated that around 40 percent of respondents were in director roles or higher. The source does not specify the survey type or dates. The presented survey date is the date of release.

Multiple answers were possible.

Citation formats

Areas of value with AI tools for marketers in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 2, 2025

According to a 2024 survey carried out among advertising and marketing professionals in the United States, ** percent of marketing directors said artificial intelligence (AI) tools make employees more productive. Another ** percent of respondents said tools empower data-driven decisions and effective data sharing, respectively.

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