among those who view sponsored ads on social media
Method of interview
Online survey
Supplementary notes
Original question: "Why do you click on social media advertisements? Choose up to three of the most relevant answers."
Number of respondents in: China: 2,577; Hong Kong: 1,261;Â Indonesia: 7,909;Â India: 16,932;Â South Korea: 1,737;Â Malaysia: 5,851;Â the Philippines: 5,114;Â Singapore: 2,142;Â Thailand: 7,996;Â Taiwan: 4,242; Vietnam: 1,623.Â
Citation formats
Top reasons to click on social media ads APAC 2025, by country
According to a survey conducted by in June 2025, ** percent of Chinese respondents stated that they clicked on social media ads when the content was entertaining. Overall, the relevance of the content played a huge role for a majority of respondents across the region.
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Rakuten Insight. (July 23, 2025). Leading reasons for clicking on social media advertisements in the Asia-Pacific region as of June 2025, by country or territory [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1404785/asia-top-reasons-to-click-on-social-media-ads-by-country/
Rakuten Insight. "Leading reasons for clicking on social media advertisements in the Asia-Pacific region as of June 2025, by country or territory." Chart. July 23, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1404785/asia-top-reasons-to-click-on-social-media-ads-by-country/
Rakuten Insight. (2025). Leading reasons for clicking on social media advertisements in the Asia-Pacific region as of June 2025, by country or territory. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1404785/asia-top-reasons-to-click-on-social-media-ads-by-country/
Rakuten Insight. "Leading Reasons for Clicking on Social Media Advertisements in The Asia-pacific Region as of June 2025, by Country or Territory." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jul 2025, /statistics/1404785/asia-top-reasons-to-click-on-social-media-ads-by-country/
Rakuten Insight, Leading reasons for clicking on social media advertisements in the Asia-Pacific region as of June 2025, by country or territory ÌÇÐÄÆƽâ°æ, /statistics/1404785/asia-top-reasons-to-click-on-social-media-ads-by-country/ (last visited August 05, 2026)
Leading reasons for clicking on social media advertisements in the Asia-Pacific region as of June 2025, by country or territory [Graph], Rakuten Insight, July 23, 2025. [Online]. Available: /statistics/1404785/asia-top-reasons-to-click-on-social-media-ads-by-country/
