In 2022, 75-second-long connected TV (CTV) ads had a viewer completion rate (VCR) of **** percent worldwide. This was followed by 15-second-long CTV ads, with a VCR of **** percent.
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Insider Intelligence. (June 13, 2023). Viewer completion rates (VCRs) of connected TV (CTV) worldwide in 2022, by ad length [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1401280/video-viewer-completion-rates-ctv-wordlwide/
Insider Intelligence. "Viewer completion rates (VCRs) of connected TV (CTV) worldwide in 2022, by ad length." Chart. June 13, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1401280/video-viewer-completion-rates-ctv-wordlwide/
Insider Intelligence. (2023). Viewer completion rates (VCRs) of connected TV (CTV) worldwide in 2022, by ad length. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1401280/video-viewer-completion-rates-ctv-wordlwide/
Insider Intelligence. "Viewer Completion Rates (Vcrs) of Connected Tv (Ctv) Worldwide in 2022, by Ad Length." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jun 2023, /statistics/1401280/video-viewer-completion-rates-ctv-wordlwide/
Insider Intelligence, Viewer completion rates (VCRs) of connected TV (CTV) worldwide in 2022, by ad length ÌÇÐÄÆƽâ°æ, /statistics/1401280/video-viewer-completion-rates-ctv-wordlwide/ (last visited July 25, 2026)
Viewer completion rates (VCRs) of connected TV (CTV) worldwide in 2022, by ad length [Graph], Insider Intelligence, June 13, 2023. [Online]. Available: /statistics/1401280/video-viewer-completion-rates-ctv-wordlwide/
