among senior marketing managers or people occupying positions above with direct responsibility for marketing spending and innovation at their companies
Supplementary notes
* ÌÇÐÄÆƽâ°æ calculated the figure based on the source's data.
The source does not specify the survey type.
Citation formats
Product placement effectiveness among non-ad-supported audiences in the U.S. 2022
During a December 2022 survey among decision-making marketers in the United States, over half (or ** percent) said product placement was either a little or somewhat effective for reaching non-ad-supported audiences. More than **** (** percent) stated it was highly effective. According to another source, U.S. product placement spending surpassed ** billion U.S. dollars in 2022.
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ÌÇÐÄÆƽâ°æ. (August 21, 2023). Effectiveness of product placements for reaching non-ad-supported audiences according to marketers in the United States as of December 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1406928/effectiveness-product-placement-non-ad-supported-audiences-united-states/
ÌÇÐÄÆƽâ°æ. "Effectiveness of product placements for reaching non-ad-supported audiences according to marketers in the United States as of December 2022." Chart. August 21, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1406928/effectiveness-product-placement-non-ad-supported-audiences-united-states/
ÌÇÐÄÆƽâ°æ. (2023). Effectiveness of product placements for reaching non-ad-supported audiences according to marketers in the United States as of December 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1406928/effectiveness-product-placement-non-ad-supported-audiences-united-states/
ÌÇÐÄÆƽâ°æ. "Effectiveness of Product Placements for Reaching Non-ad-supported Audiences According to Marketers in The United States as of December 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Aug 2023, /statistics/1406928/effectiveness-product-placement-non-ad-supported-audiences-united-states/
ÌÇÐÄÆƽâ°æ, Effectiveness of product placements for reaching non-ad-supported audiences according to marketers in the United States as of December 2022 ÌÇÐÄÆƽâ°æ, /statistics/1406928/effectiveness-product-placement-non-ad-supported-audiences-united-states/ (last visited July 26, 2026)
Effectiveness of product placements for reaching non-ad-supported audiences according to marketers in the United States as of December 2022 [Graph], ÌÇÐÄÆƽâ°æ, August 21, 2023. [Online]. Available: /statistics/1406928/effectiveness-product-placement-non-ad-supported-audiences-united-states/
