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Leading reasons marketers buy TV inventory upfront in the United States as of March 2022

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Sources

Release date

April 2022

Region

United States

Survey time period

March 7 to 18, 2022

Number of respondents

150 respondents

Special properties

among supervisor-and-above-level professionals involved with digital CTV advertising decision making

Supplementary notes

Half of respondents are marketers, half come from agencies.

Citation formats

Top reasons marketers buy TV inventory upfront in the U.S. 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 28, 2025
According to a survey conducted among marketers in the United States in , ** percent of respondents said they bought TV inventory upfront to maintain customer portfolio management (CPM) levels with networks. The same share of respondents said they bought TV inventory upfront to take advantage of a media brand's unique upfront settings.
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