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Revenue of the televisions industry worldwide 2018-2030

Revenue of the televisions industry worldwide from 2018 to 2030 (in billion U.S. dollars)

Number of TV viewers worldwide 2017-2030

Number of TV viewers worldwide from 2017 to 2030 (in billions)

Revenue in the TV & Video Advertising market Worldwide 2020-2030

Revenue in the TV & Video Advertising market for different segments Worldwide from 2020 to 2030 (in billion U.S. dollars)

Shipments of smart home devices worldwide 2018-2028, by category

Shipments of smart home devices worldwide from 2018 to 2024 and forecast for 2028, by category (in millions)

Digital advertising spending worldwide 2018-2030, by format

Digital advertising spending worldwide from 2018 to 2030, by format (in billion U.S. dollars)

Net expected change in selected ad media spend in 2026 for marketers worldwide 2025

Net expected change in investment in selected media channels in 2026 according to marketers worldwide as of October 2025

CTV advertising revenue worldwide 2020-2026

Connected TV (CTV) advertising revenue worldwide from 2020 to 2026 (in billion U.S. dollars)

Expected budget increase in CTV ad spend worldwide 2022-2023

Expected budget increase in connected TV (CTV) ad spend worldwide in 2022 and 2023

Open programmatic CTV ad spend worldwide 2023-2025

Open programmatic connected TV (CTV) advertising spending worldwide from 1st quarter 2023 to 2nd quarter 2025 (in billion U.S. dollars)

Leading marketing concerns worldwide 2025

Leading concerns in media and marketing initiatives according to marketers worldwide as of November 2025

Media with too much advertising according to marketers worldwide 2023

Media with too much advertising according to marketers worldwide as of October 2023

Marketers raising budgets for selected ad channels by more than half worldwide 2025

Percentage of marketers planning to increase budgets for selected advertising channels by more than half in the following 12 months worldwide as of March 2025

Effectiveness of digital ad formats worldwide 2023

Effectiveness of digital advertising as perceived by marketers worldwide as of December 2023, by format

Share of global advertising budget being transferred to CTV 2022, by region

Share of advertising budget being transferred to connected TV (CTV) according to marketers worldwide as of December 2022, by region

Businesses running direct response (DR) campaigns on CTV worldwide 2022

Share of businesses running direct response (DR) campaigns on connected TV (CTV) worldwide as of October 2022

Leading consumer trends according to marketers worldwide 2026

Leading consumer trends according to marketers worldwide in 2026

Weekly time spent with online video worldwide 2018-2023

Average weekly time spent with online video worldwide from 2018 to 2023

Viewer completion rates of CTV worldwide 2022, by ad length

Viewer completion rates (VCRs) of connected TV (CTV) worldwide in 2022, by ad length

Accepting ads if TV/ streaming subscription was cheaper worldwide 2023, by country

Share of video streaming consumers accepting ads if TV or streaming subscriptions were cheaper worldwide as of 2023, by country

CTV ad fraud in worldwide 2024, by country

Share of traffic to connected TV (CTV) programmatic advertising that was invalid (IVT) in selected markets worldwide in 3rd quarter 2024

CTV ad fraud worldwide Q2 2024, by device

Share of traffic to connected TV (CTV) programmatic advertising that was invalid on selected devices worldwide in 2nd quarter 2024

CTV ad fraud worldwide 2020-2024

Share of traffic to connected TV (CTV) programmatic advertising that was invalid (IVT) worldwide in selected quarters between 2020 and 2024

Ad spend losses due to ad fraud & invalid traffic (IVT) worldwide 2024

Open programmatic advertising spending wasted due to invalid traffic (IVT) and advertising fraud on selected platforms worldwide in 2nd and 3rd quarter 2024 (in billion U.S. dollars)