Compared to the same period the year before, January to March 2020 saw a decrease in TV advertising volume in both Italy and the UK. Italy, which was the first country in Europe to be impacted hard by the coronavirus pandemic, saw a **** percent decline. Other countries like Belgium and the Netherlands, which at the time of writing are a few weeks behind Italy in terms of the impact the virus has caused, actually witnessed a small growth in TV advertising volume.
For further information and updates about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
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Nielsen. (March 31, 2020). Coronavirus impact on year-on-year TV advertising volume growth in selected European countries from January to March 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1108650/coronavirus-impact-tv-advertising-growth-europe/
Nielsen. "Coronavirus impact on year-on-year TV advertising volume growth in selected European countries from January to March 2020." Chart. March 31, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1108650/coronavirus-impact-tv-advertising-growth-europe/
Nielsen. (2020). Coronavirus impact on year-on-year TV advertising volume growth in selected European countries from January to March 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1108650/coronavirus-impact-tv-advertising-growth-europe/
Nielsen. "Coronavirus Impact on Year-on-year Tv Advertising Volume Growth in Selected European Countries from January to March 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Mar 2020, /statistics/1108650/coronavirus-impact-tv-advertising-growth-europe/
Nielsen, Coronavirus impact on year-on-year TV advertising volume growth in selected European countries from January to March 2020 ÌÇÐÄÆƽâ°æ, /statistics/1108650/coronavirus-impact-tv-advertising-growth-europe/ (last visited July 30, 2026)
Coronavirus impact on year-on-year TV advertising volume growth in selected European countries from January to March 2020 [Graph], Nielsen, March 31, 2020. [Online]. Available: /statistics/1108650/coronavirus-impact-tv-advertising-growth-europe/
