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Data on the use of connected TV (CTV) advertising among ad professionals in the United Kingdom (UK) as of November 2020

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Sources

Release date

March 2021

Region

United Kingdom

Survey time period

November 2020

Number of respondents

101 respondents

Special properties

among ad professionals who work at either a brand, media agency DSP or trading desk and have experience planning or buying TV or online digital advertising over the 12 months leading up to the survey

Citation formats

Use of CTV advertising in the UK 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 8, 2021
During a November 2020 survey carried out among ad professionals from the United Kingdom (UK), ** percent of respondents said connected TV was a key part of their video advertising strategy in the next 12 months. All respondents employed by media agencies stated additionally that they were planning to invest more in CTV in 2021.
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Digital advertising in the U.S.Advertising in the United StatesDigital advertising formats in the U.S.Programmatic advertising worldwideDigital advertising worldwide
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