Percentage of marketers using TV advertisements and commercials to whom product placement provided incremental reach to TV ad spending in the United States in 2021 and 2022
Characteristic
Share of respondents
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among senior marketing managers or people occupying positions above with direct responsibility for marketing spending and innovation at their companies
Supplementary notes
* Number of respondents in 2022.
The source does not specify the survey type.
Citation formats
Share of marketers using product placement to raise TV reach in the U.S. 2021-2022
During a 2022 survey, approximately ** percent of responding senior marketing managers who used TV advertisements and commercials reported turning to product placement to provide additional reach to TV ad spending. A year earlier, the share fell behind ** percent.
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MediaPost. (August 17, 2023). Percentage of marketers using TV advertisements and commercials to whom product placement provided incremental reach to TV ad spending in the United States in 2021 and 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1406909/share-marketers-product-placement-extra-tv-reach-united-states/
MediaPost. "Percentage of marketers using TV advertisements and commercials to whom product placement provided incremental reach to TV ad spending in the United States in 2021 and 2022." Chart. August 17, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1406909/share-marketers-product-placement-extra-tv-reach-united-states/
MediaPost. (2023). Percentage of marketers using TV advertisements and commercials to whom product placement provided incremental reach to TV ad spending in the United States in 2021 and 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1406909/share-marketers-product-placement-extra-tv-reach-united-states/
MediaPost. "Percentage of Marketers Using Tv Advertisements and Commercials to Whom Product Placement Provided Incremental Reach to Tv Ad Spending in The United States in 2021 and 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Aug 2023, /statistics/1406909/share-marketers-product-placement-extra-tv-reach-united-states/
MediaPost, Percentage of marketers using TV advertisements and commercials to whom product placement provided incremental reach to TV ad spending in the United States in 2021 and 2022 ÌÇÐÄÆƽâ°æ, /statistics/1406909/share-marketers-product-placement-extra-tv-reach-united-states/ (last visited July 31, 2026)
Percentage of marketers using TV advertisements and commercials to whom product placement provided incremental reach to TV ad spending in the United States in 2021 and 2022 [Graph], MediaPost, August 17, 2023. [Online]. Available: /statistics/1406909/share-marketers-product-placement-extra-tv-reach-united-states/
