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Effectiveness of connected TV (CTV) advertising compared to linear TV advertising according to ad professionals in the United Kingdom as of November 2020

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Sources

Release date

March 2021

Region

United Kingdom

Survey time period

November 2020

Number of respondents

101 respondents

Special properties

among ad professionals who work at either a brand, media agency DSP or trading desk and have experience planning or buying TV or online digital advertising over the 12 months leading up to the survey

Citation formats

Effectiveness of CTV advertising in the UK 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 8, 2021
During a November 2020 survey carried out among ad professionals from the United Kingdom (UK), ** percent of respondents stated that they believed connected TV (CTV) advertising was more effective than linear TV advertising; ** percent said that it provided better value for money.
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Topics

Digital advertising in the U.S.Advertising in the United StatesDigital advertising formats in the U.S.Programmatic advertising worldwideDigital advertising worldwide
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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For teams of up to 99 users
Talk to sales for pricing
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