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Sources for programmatic connected TV (CTV) media budgets in 2024 according to marketers in the United States as of November 2023

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Sources

Release date

June 2024

Region

United States

Survey time period

November 14 to November 22, 2023

Number of respondents

200 respondents

Special properties

among advertising decision-makers overseeing programmatic advertising at their company advertising at their company. T

Supplementary notes

Survey type not specified at source. 

Citation formats

Sources for programmatic CTV media budgets according to marketers in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 22, 2024

As of November 2023, ** percent of responding marketing professionals from the United States said they planned to transfer their linear TV budgets to increase their programmatic connected TV (CTV) ad spend in 2024. This was followed by ** percent citing web and mobile digital, while ** percent mentioned social media. 

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