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Consumer action after seeing an ad on ad-supported CTV* in the United Kingdom (UK) in 2020

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Source

Release date

May 2020

Region

United Kingdom

Survey time period

July 2020

Number of respondents

2,562**

Supplementary notes

* compared to linear TV

Phrasing of survey question not provided by the source.

** 2,562 consumers in the US and the UK, this statistic shows the results of the UK respondents.

Citation formats

Consumer action after seeing ads on CTV in the United Kingdom (UK) in 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 16, 2020
After seeing an advertisement on ad-supported CTV (connected TV), more than half of consumers in the United Kingdom (UK) were more likely to tell a friend about a brand. Just under half claimed they were also more likely to search for a brand while ** percent were more likely to visit the brand's store or website. CTV ads were also shown to have an impact on positive brand-perception. Here, ** percent were more likely to have an increased favorable opinion of a brand as a result.
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