According to a survey conducted among marketers in the United States in March 2022, ** percent of respondents said their upfront TV advertising purchases would be CTV-first in 2022. The same share of respondents said their upfront buys would be linear-first, while ** percent said they were planning combination buys.
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MediaPost. (April 29, 2022). Upfront TV advertising buying plans of marketers in the United States as of March 2022, by buy type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1307171/upfront-tv-ad-buying-plans-marketers-us/
MediaPost. "Upfront TV advertising buying plans of marketers in the United States as of March 2022, by buy type ." Chart. April 29, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1307171/upfront-tv-ad-buying-plans-marketers-us/
MediaPost. (2022). Upfront TV advertising buying plans of marketers in the United States as of March 2022, by buy type . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1307171/upfront-tv-ad-buying-plans-marketers-us/
MediaPost. "Upfront Tv Advertising Buying Plans of Marketers in The United States as of March 2022, by Buy Type ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Apr 2022, /statistics/1307171/upfront-tv-ad-buying-plans-marketers-us/
MediaPost, Upfront TV advertising buying plans of marketers in the United States as of March 2022, by buy type ÌÇÐÄÆƽâ°æ, /statistics/1307171/upfront-tv-ad-buying-plans-marketers-us/ (last visited July 23, 2026)
Upfront TV advertising buying plans of marketers in the United States as of March 2022, by buy type [Graph], MediaPost, April 29, 2022. [Online]. Available: /statistics/1307171/upfront-tv-ad-buying-plans-marketers-us/
