Data collected by source using a research panel of more than 3 million smart TVs, balanced and weighted to the U.S. Census across age, gender, ethnicity, and household income.
Citation formats
Top industries in linear & OTT TV advertising U.S. H2 2024, by ad impression share
Entertainment was the industry with the largest share of linear and over-the-top (OTT) TV ad impressions in the United States in the second half of 2024, with ** percent. Pharmaceutical and medical followed with a share of ** percent, while health and beauty rounded out the top three with **** ±è±ð°ù³¦±ð²Ô³Ù.Ìý
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
MarketingCharts. (March 5, 2025). Leading industries in linear and over-the-top (OTT) TV advertising in the United States in 2nd half of 2024, by share of ad impressions [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1561109/industries-linear-over-the-top-tv-advertising-us/
MarketingCharts. "Leading industries in linear and over-the-top (OTT) TV advertising in the United States in 2nd half of 2024, by share of ad impressions ." Chart. March 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1561109/industries-linear-over-the-top-tv-advertising-us/
MarketingCharts. (2025). Leading industries in linear and over-the-top (OTT) TV advertising in the United States in 2nd half of 2024, by share of ad impressions . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1561109/industries-linear-over-the-top-tv-advertising-us/
MarketingCharts. "Leading Industries in Linear and Over-the-top (Ott) Tv Advertising in The United States in 2nd Half of 2024, by Share of Ad Impressions ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Mar 2025, /statistics/1561109/industries-linear-over-the-top-tv-advertising-us/
MarketingCharts, Leading industries in linear and over-the-top (OTT) TV advertising in the United States in 2nd half of 2024, by share of ad impressions ÌÇÐÄÆƽâ°æ, /statistics/1561109/industries-linear-over-the-top-tv-advertising-us/ (last visited July 26, 2026)
Leading industries in linear and over-the-top (OTT) TV advertising in the United States in 2nd half of 2024, by share of ad impressions [Graph], MarketingCharts, March 5, 2025. [Online]. Available: /statistics/1561109/industries-linear-over-the-top-tv-advertising-us/
